Clara by Verin

Stop chasing your cleaners.
Clara handles it.

Clara automatically coordinates cleanings for all your short-term rental turnovers.

Works directly in WhatsApp — no new apps, no training for your cleaners.

How it works

Built by STR hosts who got tired of chasing their cleaners.

april 2025
Calendar — Reforma 12
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NEW
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✨ New booking
Check-out: Thu 24 · 11:00am
Reforma 12 · cleaning needed
New booking on Airbnb
Thursday checkout — unit needs cleaning

The story

We got tired of chasing our cleaners

We built Clara because we needed it.

We have short term rentals. And for a while, cleaning coordination was the most stressful part of running it — not the cleaning itself, but the back-and-forth. Waiting to hear back from the cleaner. Wondering if they saw the message. Checking again the morning of checkout.

We kept thinking: this should just happen automatically.

So we built Clara. Now it does.

The problem

One missed cleaning can cost you the review

Managing Airbnb, Vrbo and short term rental turnovers manually is tedious, error-prone, and always on your mind.

When coordination fails

One missed confirmation. One bad review. One refund request.

You wait. No reply comes.

Guest checks in to a dirty unit.

1-star review. Ranking drops.

Refund request. Revenue lost.

Clara stops this before it starts.

Humans forget. Systems don't.

That mental load disappears when coordination runs through a system.

The solution

Clara automates your STR cleaning workflow end-to-end

Clara handles the back-and-forth so you don't have to.

Clara sits between your bookings and your cleaners — handling communication, confirmations, and follow-ups automatically.

Before: coordination lives in your head — scattered messages and sticky notes. After: it runs on autopilot — Clara's clean automated workflow from checkout detected to cleaning completed.

Nothing gets forgotten. Nothing slips.

How it works

Clara never forgets a turnover.

Set it up once. Clara handles every turnover from there.

Clara automation workflow: checkout detected from booking calendars, Clara contacts cleaner Ana via WhatsApp, message exchange, cleaning confirmed and completed automatically

Clara tracks

  • Booking calendar feeds (iCal) from Airbnb, Vrbo, and Booking.com
  • Checkouts, changes, and cancellations
  • Cleaner availability and preferences
  • Timing rules and response windows
  • Accepts, declines, or no response

If there's no response or decline

  • Follows up automatically
  • Reassigns to the next available cleaner

Continues until job is confirmed.

After confirmation

  • Monitor job status
  • Track it through completion

Clara escalates only when needed

  • No cleaner accepts after all attempts
  • Conflicting responses require a decision

Everything else runs automatically.

Operations

See every turnover at a glance

Clara keeps your cleaning schedule organized so you always know what's confirmed, in progress, and ready for the next guest.

Calendar overview showing upcoming turnovers with status badges: Completed, In progress, Confirmed with cleaner names, and Waiting for confirmation

Every turnover has a clear status

from booking to ready for the next guest

You always have visibility

but rarely need to check

Works with your existing setup

Fits into how you already run things

Clara runs alongside your existing operation.

Clara coordinating a cleaning with Ana over WhatsApp

She works with the cleaners you already use, without asking them to install new apps, create accounts, or change how they communicate.

Clara adapts to your workflow — not the other way around.

Cleaners keep responding where they already do — in WhatsApp.

No onboarding. No training. Works from day one.

Features

What Clara handles for you

Every step of the turnover process — coordinated automatically.

Automatic scheduling

Clara detects guest checkouts and creates the cleaning job automatically.

No calendars to check.

Cleaner coordination

Clara contacts your cleaners directly in WhatsApp to confirm each cleaning.

No chasing replies.

Turnover coverage

If a cleaner declines or doesn't respond, Clara automatically follows up and reassigns the job until it's confirmed.

Your turnovers stay covered.

Cleaning status & reporting

Cleaners mark arrived and finished, and can report issues or missing supplies.

You always know what happens.

Pricing

Pay per cleaning. Nothing else.

You only pay when a turnover happens.

A single missed cleaning can cost far more than this. Clara makes sure it doesn't happen.

Your first 5 turnovers are free

$1.50

per turnover

  • No packages
  • No minimums
  • No contracts

Most hosts spend $15–$40 per month

No credit card required

Works with your existing cleaners No new apps

FAQ

Common questions

How does Clara know when a cleaning is needed?

Clara monitors your booking calendar and automatically detects guest checkouts.

When a checkout appears, Clara creates the cleaning job and contacts your cleaner.

No manual scheduling required.

How do cleaners communicate with Clara?

Cleaners interact with Clara directly in WhatsApp.

They receive a message when a cleaning is needed and simply reply to confirm.

No apps. No accounts. No training.

What happens if a cleaner doesn't respond?

If a cleaner doesn't respond or declines, Clara automatically contacts the next available cleaner.

This continues until the cleaning is confirmed.

You only get involved if the system cannot resolve the situation.

Do my cleaners need to install anything?

No.

Cleaners keep using WhatsApp, just like they already do.

There's nothing to install and nothing new to learn.

Can cleaners report issues or missing supplies?

Yes.

Cleaners can mark arrived and finished, and report issues such as damage or missing supplies.

You stay informed without chasing updates.

What happens if a booking changes or gets canceled?

Clara automatically adjusts the cleaning schedule when bookings change.

Cleaners are notified and the job is updated.

Do I lose control of my operation?

No. Clara coordinates automatically, but you always have visibility into what's happening and can step in whenever you need to.

What do I need to get started?

Just connect your booking calendar and add your cleaners.

Clara starts working from day one.

Still have questions? We're happy to help. Contact us

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